SearchBlog
by Laurie Sullivan, Staff Writer
Click-to-call is one of the most convenient features on the Web, especially for mobile. Google implemented it on ads that not only run on mobile, but also desktop. Read the whole story
by Mark Walsh
Millennial Media on Tuesday agreed to acquire Jumptap in a merger of two of the industry's top mobile ad networks, in a deal valued … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At the bleeding edge of targeting sophistication in mobile is the emerging art of geoconquesting. One local mobile ad network is seeing a spike … Read the whole story
by Mark Walsh
The mobile shift is leading people to spend more time on devices, upping the conversions taking place on mobile. Nearly a third (31%) of … Read the whole story
COMMENTARY
by Rebecca Watson
Advanced URL shorteners offer significant data, engagement and media value that are often overlooked by brands. Free to use and easily implemented across any … Read the whole story
by Mark Walsh
Addressing one of its users' biggest complaints, Yelp is now allowing people to post reviews directly through its mobile app rather than only via … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Can math improve messaging? One company is throwing machine learning, natural language processing and algorithms at copy to find the optimal workding and phrasing … Read the whole story
by Tanya Gazdik
The global marketing research industry fared better than expected in 2012, propelled largely by syndicated services and acquisitions, according to the American Marketing Association. … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
For the past few years, analysts have been looking carefully at holding companies' migration to digital as an indicator of future growth. But the … Read the whole story
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by Gavin O'Malley
Continuing its mobile reinvention, Groupon has acquired mobile discovery app Plumfare for an undisclosed sum. Groupon, however, is being oddly quiet about the transaction. … Read the whole story
COMMENTARY
by Tom Telesco
To all the CMOs out there, ask yourself: Are you using media barter to your best advantage? If not, let your media barter agency … Read the whole story
by Gavin O'Malley
Between franchisors and their franchises, who controls a brand's social media presence? A majority (51%) of franchisees surveyed reported that their franchisors are "highly … Read the whole story