by Gavin O'Malley
Does the embrace of native advertising by publishers necessarily lead to inferior content and shady marketing practices? The native ad specialists at Outbrain are … Read the whole story
COMMENTARY
by Robin Simkins
The scene has played itself out hundreds of times on police procedurals: a giant map of the city is tacked with red pins indicating … Read the whole story
by Wendy Davis
People are more concerned about online privacy now than before the recent revelations about National Security Agency's extensive surveillance efforts. Last month, 57% of … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I think our world, -- or, more specifically, our marketplace -- is a little too abstract. We -- and by we, I mean the … Read the whole story
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by Steve Smith
The location analytics firm Placed is partnering with launch partner local ad network xAd to leverage its 100,000-person panel in order to track whether … Read the whole story
COMMENTARY
by Andrew Rutledge
If you're an online publisher, chances are you're inundated with data from a myriad of sources. You've got tons of data about your audience, … Read the whole story
by Gavin O'Malley
The Kellogg Company on Thursday named BrightRoll as its official digital video ad platform partner. Buying programmatically through the BrightRoll platform should help Kellogg … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
When Google first rolled out Gmail in 2004, the company's decision to monetize the service by serving targeted ads raised concerns of privacy watchdogs. … Read the whole story
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by Gavin O'Malley
Adotomi, one of Facebook's "preferred marketing developers," is expanding its scope beyond the social giant. To make the move official, the social media agency … Read the whole story
COMMENTARY
by Julie Wittes Schlack
Twenty years ago I used to receive direct mail pieces addressed to "Resident." Ten years ago, I'd open snail mail that began "Dear Mr. … Read the whole story
by Mark Walsh
Started in 1996, Womensforum.com's biggest changes have come in just the last year, with its acquisition by Escalate Media Holdings, which also operates the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In just the last four years, consumers with smartphones have become more comfortable with the various channels of mobile marketing. Getting alerts from local … Read the whole story
by Mark Walsh
Where did "The New York Times" turn to post stories after its site went down Wednesday? Facebook. The outage, which the "Times" said occurred … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Digiday.com looked at a gossip site called Crazy Days and Nights one recent day, and found "no fewer" than 21 ad impressions served per … Read the whole story
by David Goetzl
Viacom and Symphony Advanced Media will launch a custom project to track consumption of MTV content across multiple screens related to the network's "Video … Read the whole story