How does a billionaire with a net worth of $8.2 billion spend his money? He funds an ocean research vessel. At least that's what Google Chairman Eric Schmidt did. He … Read the whole story
Does the embrace of native advertising by publishers necessarily lead to inferior content and shady marketing practices? The native ad specialists at Outbrain are … Read the whole story
The scene has played itself out hundreds of times on police procedurals: a giant map of the city is tacked with red pins indicating … Read the whole story
People are more concerned about online privacy now than before the recent revelations about National Security Agency's extensive surveillance efforts. Last month, 57% of … Read the whole story
I think our world, -- or, more specifically, our marketplace -- is a little too abstract. We -- and by we, I mean the … Read the whole story
The location analytics firm Placed is partnering with launch partner local ad network xAd to leverage its 100,000-person panel in order to track whether … Read the whole story
If you're an online publisher, chances are you're inundated with data from a myriad of sources. You've got tons of data about your audience, … Read the whole story
The Kellogg Company on Thursday named BrightRoll as its official digital video ad platform partner. Buying programmatically through the BrightRoll platform should help Kellogg … Read the whole story
When Google first rolled out Gmail in 2004, the company's decision to monetize the service by serving targeted ads raised concerns of privacy watchdogs. … Read the whole story
Adotomi, one of Facebook's "preferred marketing developers," is expanding its scope beyond the social giant. To make the move official, the social media agency … Read the whole story
Twenty years ago I used to receive direct mail pieces addressed to "Resident." Ten years ago, I'd open snail mail that began "Dear Mr. … Read the whole story
Started in 1996, Womensforum.com's biggest changes have come in just the last year, with its acquisition by Escalate Media Holdings, which also operates the … Read the whole story
In just the last four years, consumers with smartphones have become more comfortable with the various channels of mobile marketing. Getting alerts from local … Read the whole story
Where did "The New York Times" turn to post stories after its site went down Wednesday? Facebook. The outage, which the "Times" said occurred … Read the whole story
Digiday.com looked at a gossip site called Crazy Days and Nights one recent day, and found "no fewer" than 21 ad impressions served per … Read the whole story
Viacom and Symphony Advanced Media will launch a custom project to track consumption of MTV content across multiple screens related to the network's "Video … Read the whole story