SearchBlog
by Laurie Sullivan, Staff Writer
Social might present challenges for search marketers, but the signals in consumers' Twitter tweets, and Facebook posts offer a wealth of knowledge to help brands optimize content, search campaigns,
and … Read the whole story
by Laurie Sullivan
Google made a major shift toward attribution marketing Tuesday with the release of a premium analytics model that relies on economics and statistical analyses … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Elisa Gabbert tells us how to increase quality scores by expanding on what marketers know about Google's formula to improve rank. Starting with search … Read the whole story
by Laurie Sullivan
Google is making its TrueView advertising format available globally to video game developers, as well as allow advertisers to buy ads running in desktop … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Clients, whether internal or external, and search marketing experts don't always see eye-to-eye on projects. Brittan Bright shares her thoughts on overcoming the most … Read the whole story
by Wendy Davis
In a defeat for 3Taps, a federal judge has refused to dismiss charges that it violated a computer fraud law by continuing to access … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Andrew Beckman gives us a rundown of what clients have experienced with Google Enhanced Campaigns, and provides a list of overlooked tasks since the … Read the whole story
-
by Mark Walsh
When it comes to practical ways to target mobile users in context, Jeremy Lockhorn, VP, emerging media at Razorfish, pointed to geoconquesting -- hitting … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
I always think that someday the public will get so up-to-here with the Internet, that there will be some widespread revolt against its excesses, … Read the whole story
by Mark Walsh
In a follow-up to its report last week comparing app usage on iPhones and iPads, Flurry takes a similar look at how use differs … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
On Day One of the Mobile Insider Summit, speakers engaged the audience on some of the ways mobility is challenging traditional notions of the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Recent tablet game titles suggest that devices will pose a serious challenge to the attractiveness of the next generation of pricey consoles from Microsoft … Read the whole story