SearchBlog
by Laurie Sullivan, Staff Writer
Just because someone owns a smartphone doesn't mean they use it to conduct a search, make a purchase, download a white paper, or complete some other type of conversion. In … Read the whole story
by Laurie Sullivan
Marketers continue to struggle with mobile analytics. While many brands already have tools in place, only 46% of online professionals have implemented a complete … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Mobile is not a device. It's not a channel. It's not a strategy. It's a given. Gone are the days of thinking about mobile … Read the whole story
by Wendy Davis
Two years ago, ad-serving company TruEffect became one of the first Web companies to say it wouldn't serve targeted ads, or collect campaign measurement … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Elisa Gabbert tells us how to increase quality scores by expanding on what marketers know about Google's formula to improve rank. Starting with search … Read the whole story
by Mark Walsh
Facebook CEO Mark Zuckerberg has announced the social network is joining with six other technology companies to help provide Internet access to the more … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Clients, whether internal or external, and search marketing experts don't always see eye-to-eye on projects. Brittan Bright shares her thoughts on overcoming the most … Read the whole story
by Joe Mandese
News Corp. this morning unveiled plans to launch a "global programmatic advertising exchange," which it says will enable marketers to "collectively leverage" News Corp.'s … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
"I want to be where everybody knows my name. And they're always glad I came..." Not only is this the paraphrased refrain from one … Read the whole story
by Mark Walsh
With its dramatic shift to a mobile-first focus, Facebook has emphasized the value it places on helping developers use its third-party platform to build … Read the whole story
COMMENTARY
by Eric Korsh
A recent New York Times article by Alina Tugend, "Sometimes Second-Best Makes a Better Role Model," supports the notion that ultra-gifted superstars, in any … Read the whole story
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by Gavin O'Malley
Positioning itself as a Kickstarter for video producers, TubeStart officially debuted its crowd-funding platform on Tuesday. Developed specifically for YouTube, TubeStart encourages creators to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad executive Alex Bogusky began a crusade to bring manufacturing back to the United States using data, video, and social media . Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Over the course of three days at the MediaPost Mobile Insider Summit, one of the phrases that came up almost as much as the … Read the whole story