SearchBlog
by Laurie Sullivan, Staff Writer
The need for authenticity in marketing from search to social continues to strengthen. So it seems obvious that information marketers upload to their company's Web site to describe products or … Read the whole story
by Mark Walsh
Yahoo on Tuesday rolled out several key properties remodeled in the style of its redesigned home page with infinite-scrolling news feeds and in-stream ad … Read the whole story
COMMENTARY
by Colin Jeavons
It's a cliched argument that search engine optimization (SEO) is dying), but the truth is that SEO isn't going anywhere anytime soon; it's simply … Read the whole story
by Laurie Sullivan
CMOs and CIOs don't see eye-to-eye on IT priorities, creating obstacles across the organization that will hinder success and stifle return on investments, according … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Zina Kayyali explains why marketers may want to stack bids and run different match types for the same keyword simultaneously, paying less. Kayyali defines … Read the whole story
by Tyler Loechner
Marketing technology company [x+1] is gearing up to release a research report comparing how marketers and consumers perceive the value of certain ad types, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Reputable agencies don't increase the amount a client spends on paid-search campaigns for three months just to make an extra buck or two for … Read the whole story
by Mark Walsh
As LinkedIn evolves from a job networking site into a professional publishing platform, it wants to expand its ad base as well beyond the … Read the whole story
COMMENTARY
by Russ Mann
It's not about more content -- it's about content that gets found, followed, friended and forwarded -- content that helps create itself, and lets … Read the whole story
by Mark Walsh
M-commerce sales reached $4.7 billion in the second quarter -- up 24% from a year ago but down 20% from $5.9 billion in the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The omnichannel shopper is evolving about as quickly as both the technology and retailer reaction to these changes. A next generation of dynamic shopper … Read the whole story
by Steve Smith
Apple appears to be testing new criteria for determining rank in its App Store. According to one app marketing firm, user ratings are now … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Siri is taking swipes at Google Glass in what I am hoping escalates into a brand war fought via mobile droids. Perhaps robots are … Read the whole story
COMMENTARY
by Laura Patterson
Marketing leaders now use data, analytics, metrics, and modeling to tackle point problems and to enable organizational change. To be effective change agents, marketing … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While mobile commerce may not be front and center for all merchants, that doesn't mean it isn't happening in a big way and across … Read the whole story