The need for authenticity in marketing from search to social continues to strengthen. So it seems obvious that information marketers upload to their company's Web site to describe products or … Read the whole story
Yahoo on Tuesday rolled out several key properties remodeled in the style of its redesigned home page with infinite-scrolling news feeds and in-stream ad … Read the whole story
It's a cliched argument that search engine optimization (SEO) is dying), but the truth is that SEO isn't going anywhere anytime soon; it's simply … Read the whole story
CMOs and CIOs don't see eye-to-eye on IT priorities, creating obstacles across the organization that will hinder success and stifle return on investments, according … Read the whole story
Zina Kayyali explains why marketers may want to stack bids and run different match types for the same keyword simultaneously, paying less. Kayyali defines … Read the whole story
Marketing technology company [x+1] is gearing up to release a research report comparing how marketers and consumers perceive the value of certain ad types, … Read the whole story
Reputable agencies don't increase the amount a client spends on paid-search campaigns for three months just to make an extra buck or two for … Read the whole story
As LinkedIn evolves from a job networking site into a professional publishing platform, it wants to expand its ad base as well beyond the … Read the whole story
It's not about more content -- it's about content that gets found, followed, friended and forwarded -- content that helps create itself, and lets … Read the whole story
M-commerce sales reached $4.7 billion in the second quarter -- up 24% from a year ago but down 20% from $5.9 billion in the … Read the whole story
The omnichannel shopper is evolving about as quickly as both the technology and retailer reaction to these changes. A next generation of dynamic shopper … Read the whole story
Apple appears to be testing new criteria for determining rank in its App Store. According to one app marketing firm, user ratings are now … Read the whole story
Siri is taking swipes at Google Glass in what I am hoping escalates into a brand war fought via mobile droids. Perhaps robots are … Read the whole story
Marketing leaders now use data, analytics, metrics, and modeling to tackle point problems and to enable organizational change. To be effective change agents, marketing … Read the whole story
While mobile commerce may not be front and center for all merchants, that doesn't mean it isn't happening in a big way and across … Read the whole story