National brands must learn how to build a regular stream of content for people in a specific area they can share with others. This will drive business to local shops … Read the whole story
Go ahead and debate Microsoft's acquisition of Nokia's handset division for about $7 billion and whether it can build a strong advertising network -- … Read the whole story
Tagga has created a cross-channel campaign for adidas and sports retailer LIDS supporting the Seattle Sounders FC soccer team. The campaign aims to target … Read the whole story
BoostCTR secured $8 million in Series B funding from investors led by Battery Ventures, adding to the $4 million previously raised. The company also … Read the whole story
Rand Fishkin explains some key results from a survey that Moz conducted about weighting the clusters of ranking factors in Google Analytics. The study … Read the whole story
New comScore research underscores how Google and Facebook are dominating content use on smartphones, especially when it comes to apps. Google ranked as the … Read the whole story
We've all had our moments when we thought we had a bout of appendicitis or a heart attack or some other terrible medical issue … Read the whole story
The benefits of tracking customers across various channels are many, and include executing successful multichannel campaigns and holding conversations with customers. The difficulty for … Read the whole story
What's the tallest hurdle standing in the way of better video delivery? Making it mobile-friendly. Overall, 77% of 85 respondents said seamlessly getting their … Read the whole story
More than half of all time spent online is now through a mobile device. Of the 51% of online time spent in mobile, 39% … Read the whole story
I remember the first time I saw the line of Secret's "Mean Stinks" deodorants while running through Target, and I actually stopped in my … Read the whole story