SearchBlog
by Laurie Sullivan, Staff Writer
Predictive analytics -- it's the latest buzzword for search engine marketers. Yet many search engine marketing companies no longer just focus on SEM. They have transformed into a social-search
analytical … Read the whole story
by Laurie Sullivan
The battle to predict whether content will drive measurable, financial metrics continues to heat up with the release of technology from InboundWriter that forecasts … Read the whole story
by Mark Walsh
Yahoo on Monday launched an app version of its Screen video hub for iOS devices in connection with the announcement of its comedy fall … Read the whole story
by Mark Walsh
Twitter on Monday confirmed that it will acquire mobile advertising exchange MoPub as it seeks to incorporate real-time bidding into its own ad platform. … Read the whole story
by Laurie Sullivan
Some 40% of banking occurs on smartphones and tablets. While half of those consumers search for information, the remainder complete transactions like paying bills … Read the whole story
by Karl Greenberg
Auto shoppers are using computers and mobile devices -- both smartphones and tablets -- to research cars and trucks. About 79% of new-vehicle buyers … Read the whole story
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by Mark Walsh
Yahoo News has tapped former "New York Times" staffer Megan Liberman as editor in chief, charged with overseeing "a major expansion" of the section. Read the whole story
by Gavin O'Malley
Setting off a series of IPO rumors, the native ad specialists at Outbrain have named Jeff Davison as chief financial officer. Riding a wave … Read the whole story
COMMENTARY
by John Busby
When a consumer searches for your brand name, clicks on your search ad and makes a purchase, who should get the credit for that? … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As location and technical capabilities advance, it's becoming easier to identify and reach consumers via their mobile devices as they shop. Most mobile marketers … Read the whole story
COMMENTARY
by Scott Holmes
Bluetooth LE has the potential to render any electronic device a "remote control" with applications for home monitoring, entertainment, fitness, m-commerce, and healthcare. Read the whole story
COMMENTARY
by Chad White
For those marketers who already have visions of Christmas emails dancing in their head, here are my email marketing predictions for this holiday season: Read the whole story
COMMENTARY
by Adam Singolda
The concept of content being written/produced/guided by advertisers and residing within an editorial environment is powerful. It's called branded content (or native advertising, or … Read the whole story