SearchBlog
by Laurie Sullivan, Staff Writer
Adobe Systems introduced optimization software Wednesday aimed at helping marketers track online traffic and target niche audiences. Not just experienced marketers, but those with little experience in
analytics and optimization … Read the whole story
by Laurie Sullivan
Affluent consumers have become the most digital-savvy, using multiple devices to research purchases online before they buy. And when it comes to the best … Read the whole story
by Gavin O'Malley
It hasn't been an easy transition, but the Web continues to be a safer, friendlier place for advertisers to reach consumers. Ad viewability is … Read the whole story
by Tyler Loechner
Adblade, a content-style ad network, commissioned a study carried out by research company Toluna, which found 82% of consumers feel that online ads are … Read the whole story
by Wendy Davis
In a defeat for Google, a federal appellate court ruled on Tuesday that the company might have violated the wiretap law by intercepting emails, … Read the whole story
by Tyler Loechner
Trapit today announced the launch of a content marketing platform dubbed the Content Curation Center for Marketers. Henry Nothhaft, the company's chief product officer … Read the whole story
by Gavin O'Malley
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google formed a partnership with EdX, the not-for-profit online learning initiative, to jointly develop the edX open source learning platform dubbed MOOC.org (shorthand for … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As location and technical capabilities advance, it's becoming easier to identify and reach consumers via their mobile devices as they shop. Most mobile marketers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
David Mihm gives us some tips on the local search ecosystem that includes Acxiom, Neustar Localeze and others. He also serves up his thoughts … Read the whole story
COMMENTARY
by Gay Gabrilska
Dayparting your mobile marketing efforts should come naturally. Place yourself in the mindset of your audience. Would you have the time, desire, or need … Read the whole story