Adobe Systems introduced optimization software Wednesday aimed at helping marketers track online traffic and target niche audiences. Not just experienced marketers, but those with little experience in analytics and optimization … Read the whole story
Affluent consumers have become the most digital-savvy, using multiple devices to research purchases online before they buy. And when it comes to the best … Read the whole story
It hasn't been an easy transition, but the Web continues to be a safer, friendlier place for advertisers to reach consumers. Ad viewability is … Read the whole story
Adblade, a content-style ad network, commissioned a study carried out by research company Toluna, which found 82% of consumers feel that online ads are … Read the whole story
In a defeat for Google, a federal appellate court ruled on Tuesday that the company might have violated the wiretap law by intercepting emails, … Read the whole story
Trapit today announced the launch of a content marketing platform dubbed the Content Curation Center for Marketers. Henry Nothhaft, the company's chief product officer … Read the whole story
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
Google formed a partnership with EdX, the not-for-profit online learning initiative, to jointly develop the edX open source learning platform dubbed MOOC.org (shorthand for … Read the whole story
As location and technical capabilities advance, it's becoming easier to identify and reach consumers via their mobile devices as they shop. Most mobile marketers … Read the whole story
David Mihm gives us some tips on the local search ecosystem that includes Acxiom, Neustar Localeze and others. He also serves up his thoughts … Read the whole story
Dayparting your mobile marketing efforts should come naturally. Place yourself in the mindset of your audience. Would you have the time, desire, or need … Read the whole story