SearchBlog
by Laurie Sullivan, Staff Writer
Search agencies continue to evolve. CEO David Rodnitzky says that starting Thursday, PPC Associates will officially begin operating under the name 3Q Digital to reflect the addition of other digital … Read the whole story
by Laurie Sullivan
IBM, known for designing intelligent computer hardware and software, and building middleware technology to merge disparate data that runs manufacturing supply chains, will now … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
"What's 'online'?" asked the elderly gentleman of his son. I was eavesdropping, and at first, I couldn't believe that anyone still alive didn't know … Read the whole story
by Laurie Sullivan
Microsoft announced improvements Wednesday on the compatibility between the Yahoo Bing Network and Google Enhanced Campaigns. The changes provide marketers with a smoother transition … Read the whole story
COMMENTARY
by David Karel
As the B2B buying process becomes increasingly complex, with prospects doing more research on their own and waiting longer to engage with a sales … Read the whole story
by Mark Walsh
With the rise of programmatic trading, digital advertising has become more reliant on automated systems and technology than ever before. With that in mind, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While upscale shoppers end up in the store when buying luxury goods, mobile interactions along the way can influence the outcome. As might be … Read the whole story
by Mark Walsh
People are becoming more comfortable with sharing their location via social media. Almost a third (30%) of adult social media users say at least … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Wireless accessories and wearable devices are about to heat up as use cases in health and even mobile payment emerge, says Juniper. You have … Read the whole story
by Wayne Friedman
Strong viewer engagement with a TV program is closely correlated with the next-day ability to remember a TV commercial. This is a positive indicator … Read the whole story
COMMENTARY
by Steve Weiss
Are mobile banner ads really demonstrating their value and accountability? Can they give back to marketers accurate audience data? Are the clicks even trustworthy? Read the whole story
by Mark Walsh
Mobile advertising will make up more than half of Facebook's total ad revenue in the fourth quarter and climb to 60% by next year. … Read the whole story
by Joe Mandese
Aegis' Carat unit updated its global ad outlook this morning, downgrading the ad industry's growth rate to 3.0% in 2013, from a forecast it … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
A couple of weeks back I received my Google Chromecast. I was excited to test out Google's latest venture into the entertainment space. I … Read the whole story