SearchBlog
by Laurie Sullivan, Staff Writer
More than 77% of people create content today -- up from less than 10% in 2006, per research results. Consumers continue to reshape relationships, with companies creating new behavior patterns … Read the whole story
by Laurie Sullivan
In an innovative move to expand ad targeting by one of the top international search engines outside the U.S., Yandex has added look-alike audience … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
At the K8 Summit last week, Sir Michael Moritz, chairman of Sequoia Capital, gave a compelling keynote on what he calls "The Personal Revolution." … Read the whole story
by Laurie Sullivan
Google on Wednesday launched Calico, a company focused on health issues related to the challenges of aging and associated diseases. Founding investor Arthur D. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Awareness, customer satisfaction, share of voice, and lead generation are the top four social business performance metrics that companies seek from social networks, according … Read the whole story
by Mark Walsh
Yahoo on Wednesday unveiled the latest update of its flagship app for the iPhone in connection with the release of iOS 7. The redesign … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Content now generates 20% higher click-through rates in email for InsideOut Development, and 83% of the company's email channel leads. Site visitors come to … Read the whole story
by Tyler Loechner
Premium mobile ad exchange Nexage this morning announced a partnership with data management platform (DMP) BlueKai. The partnership is meant to create new uses … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Kristin Kovner takes us through six lessons for marketers that want to explore native advertising, and tips for applying these tactics in other media. … Read the whole story
by Wendy Davis
The Internet standards group World Wide Web Consortium said on Tuesday that it intends to move forward with an online privacy initiative, despite the … Read the whole story
COMMENTARY
by Paul Chachko
As the market emerges from this protracted recession, when marketers were laser-focused on maximizing the customers they had, a new priority is emerging. According … Read the whole story
by Mark Walsh
With nearly a third of its 300 million monthly users accessing its calling and video chat service via mobile devices, Skype is ramping up … Read the whole story
COMMENTARY
by Samantha Skey
The opportunity for media to engage the female masses lies in enabling women to feel their impact on others. Women are far more active … Read the whole story