More than 77% of people create content today -- up from less than 10% in 2006, per research results. Consumers continue to reshape relationships, with companies creating new behavior patterns … Read the whole story
In an innovative move to expand ad targeting by one of the top international search engines outside the U.S., Yandex has added look-alike audience … Read the whole story
At the K8 Summit last week, Sir Michael Moritz, chairman of Sequoia Capital, gave a compelling keynote on what he calls "The Personal Revolution." … Read the whole story
Google on Wednesday launched Calico, a company focused on health issues related to the challenges of aging and associated diseases. Founding investor Arthur D. … Read the whole story
Awareness, customer satisfaction, share of voice, and lead generation are the top four social business performance metrics that companies seek from social networks, according … Read the whole story
Yahoo on Wednesday unveiled the latest update of its flagship app for the iPhone in connection with the release of iOS 7. The redesign … Read the whole story
Content now generates 20% higher click-through rates in email for InsideOut Development, and 83% of the company's email channel leads. Site visitors come to … Read the whole story
Premium mobile ad exchange Nexage this morning announced a partnership with data management platform (DMP) BlueKai. The partnership is meant to create new uses … Read the whole story
Kristin Kovner takes us through six lessons for marketers that want to explore native advertising, and tips for applying these tactics in other media. … Read the whole story
The Internet standards group World Wide Web Consortium said on Tuesday that it intends to move forward with an online privacy initiative, despite the … Read the whole story
As the market emerges from this protracted recession, when marketers were laser-focused on maximizing the customers they had, a new priority is emerging. According … Read the whole story
With nearly a third of its 300 million monthly users accessing its calling and video chat service via mobile devices, Skype is ramping up … Read the whole story
The opportunity for media to engage the female masses lies in enabling women to feel their impact on others. Women are far more active … Read the whole story