It's no secret that marketers had a difficult time transitioning to Google Enhanced Campaigns, particularly around mobile bids and cost per clicks in the … Read the whole story

Social media analytics firm Unmetric on Thursday announced raising $5.5 million in a second-round funding led by JAFCO Asia and including existing investor Nexus … Read the whole story

More than 24 health, media and advocacy groups are asking the Federal Trade Commission to prevent Facebook from requiring teens to represent that their … Read the whole story

Former top Google sales executive Penry Price has joined LinkedIn as vice president, global sales for Marketing Solutions. Previously, Price was president of ad-targeting … Read the whole story

Toronto-based media marketplace technology developer Casale Media has quietly introduced a real-time index of programmatic advertising activity, including the overall marketplace, as well as … Read the whole story

Mobile phone owners are doing things like going online, using apps, and checking email via their devices at twice the rate they were four … Read the whole story

Women are bringing in a bigger and bigger slice of the household income pie. Marketing firm Boston Consulting Group says the gap between what … Read the whole story

Lost in the headlines about news that Google is readying a new non-cookie based method for tracking consumers and targeting and serving ads to … Read the whole story

For the first time in the six years since an independent researcher began tracking "advertiser confidence" to spend their future budgets on major media, … Read the whole story

A new ad platform from Amobee uses 3D rendering that approaches console game quality. Cool. but we still need to find better ways to … Read the whole story