Search & Performance Marketing Daily
Friday, September 20, 2013
  • Platforms Become Self-Serve: TV Ad-Buying Model Turns To Web Portal

    Google has made self-service ad platforms for search feasible, but companies like Viamedia TV and 24/7 Media have figured out how to use the ... Read the whole story

  • Youth Engagement On Facebook Linked To Purchases, Recommendations

    Teens who engage with brands on Facebook are more likely to have made a purchase from those brands and to consider and recommend them ... Read the whole story

  • TV Exposure Drives More New Customers To Brands Vs. Digital

    Not all media is created equal when delivering new and old consumers to brands. When it comes to media exposure via TV, nearly 70% ... Read the whole story

  • Rocket Fuel Raises $116M In IPO, Shares To Trade At $29

    Rocket Fuel raised $116 million in its initial public offering (IPO), today announcing the availability of four million common stock shares to be traded ... Read the whole story

  • Pay Attention To Local Search Nuances

    Data, algorithm, interface, transaction, and delivery are the five layers of local search, per Amanda DiSilvestro. She lays out the details of each and ... Read the whole story

  • How To Chart Mapping Data

    John Gagnon tells us how mapping data geographically can paint a stunning picture that tells marketers how to reach their audience smarter. He tells ... Read the whole story