Facebook updated a pending patent this week titled Real Time Content Searching In Social Network that the company's patent inventors initially filed in April. The patent, filed with the U.S. … Read the whole story
Google has made self-service ad platforms for search feasible, but companies like Viamedia TV and 24/7 Media have figured out how to use the … Read the whole story
Teens who engage with brands on Facebook are more likely to have made a purchase from those brands and to consider and recommend them … Read the whole story
Not all media is created equal when delivering new and old consumers to brands. When it comes to media exposure via TV, nearly 70% … Read the whole story
Rocket Fuel raised $116 million in its initial public offering (IPO), today announcing the availability of four million common stock shares to be traded … Read the whole story
Data, algorithm, interface, transaction, and delivery are the five layers of local search, per Amanda DiSilvestro. She lays out the details of each and … Read the whole story
John Gagnon tells us how mapping data geographically can paint a stunning picture that tells marketers how to reach their audience smarter. He tells … Read the whole story