SearchBlog
by Laurie Sullivan, Staff Writer
Do you have the characteristics of a successful search engine optimization expert? Companies now expect their SEO experts to become proficient in content marketing and social campaigns. A recent study … Read the whole story
by Laurie Sullivan
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
COMMENTARY
by Robin Simkins
A friend's friend runs an acting studio focused on the Meisner technique. The morning after James Gandolfini's death, the actor friend shared an article … Read the whole story
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by Tyler Loechner
Three digital advertising behemoths -- AOL, Microsoft, and Yahoo -- on Tuesday announced an agreement to create a common set of API specifications for … Read the whole story
COMMENTARY
by David Porter
TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story
by Mark Walsh
Consumer spending on digital media content and technology is expected to grow 12% to $1 trillion this year. Driving that growth is the widespread … Read the whole story
COMMENTARY
by Lauren Kade
If fall is rolling in and we're starting to think of Halloween outfits, it means it's time to start planning your search campaigns for … Read the whole story
by Mark Walsh
Brand marketing budgets in mobile have grown 142% in the last two years, according to a new study released Tuesday by the Interactive Advertising … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile allows for a physical world version of online retargeting. Walking into a retail location is something like the first click a user makes … Read the whole story
by Sarah Mahoney
The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google Voice Search in August began allowing users to do more complex commands that relate to personal data. Megan Marrs explains ways to take advantage … Read the whole story
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by Gavin O'Malley
Testing consumers' threshold for good works, Causes.com is expected to launch its Supporter Network on Tuesday. Co-founded by Sean Parker as one of the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Rishi Lakhani tells us what the removal of most remaining keyword data means for search marketers. He recalls the days when keyword mining tools … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Are consumers catching up to what they can do with mobile shopping? That was one of the points tossed about during a panel discussion … Read the whole story