Do you have the characteristics of a successful search engine optimization expert? Companies now expect their SEO experts to become proficient in content marketing and social campaigns. A recent study … Read the whole story
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
A friend's friend runs an acting studio focused on the Meisner technique. The morning after James Gandolfini's death, the actor friend shared an article … Read the whole story
Three digital advertising behemoths -- AOL, Microsoft, and Yahoo -- on Tuesday announced an agreement to create a common set of API specifications for … Read the whole story
TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story
Consumer spending on digital media content and technology is expected to grow 12% to $1 trillion this year. Driving that growth is the widespread … Read the whole story
If fall is rolling in and we're starting to think of Halloween outfits, it means it's time to start planning your search campaigns for … Read the whole story
Brand marketing budgets in mobile have grown 142% in the last two years, according to a new study released Tuesday by the Interactive Advertising … Read the whole story
Mobile allows for a physical world version of online retargeting. Walking into a retail location is something like the first click a user makes … Read the whole story
The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story
Google Voice Search in August began allowing users to do more complex commands that relate to personal data. Megan Marrs explains ways to take advantage … Read the whole story
Testing consumers' threshold for good works, Causes.com is expected to launch its Supporter Network on Tuesday. Co-founded by Sean Parker as one of the … Read the whole story
Rishi Lakhani tells us what the removal of most remaining keyword data means for search marketers. He recalls the days when keyword mining tools … Read the whole story
Are consumers catching up to what they can do with mobile shopping? That was one of the points tossed about during a panel discussion … Read the whole story