by Laurie Sullivan
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ad buying, so the trio will create a common set of application programming … Read the whole story
COMMENTARY
by Gayle Fuguitt
The consumer is in charge - we know that. What's news today is how quickly marketers are adapting. We're unshackling our thinking, and re-focusing … Read the whole story
by Laurie Sullivan
AARP's unexpected Twitter moment came when Jeff Daniels took home the statue for the Best Actor in a Drama Series for his lead role … Read the whole story
by Laurie Sullivan
Turner Broadcasting System became the latest Adobe Primetime customer Tuesday, furthering its adoption of video technology to power new TNT and TBS apps and … Read the whole story
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by Laurie Sullivan
Through Google's YouTube service, content creators can now use more than 100 tunes as background music for free. The move aims to give content … Read the whole story
by Laurie Sullivan
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according … Read the whole story
by Mark Walsh
With location-based technology playing a growing role in mobile marketing, the Mobile Marketing Association on Wednesday released a new guide outlining the technologies, metrics, … Read the whole story
by Wendy Davis
PointRoll has promised to shed cookies it collected from Safari users in order to settle allegations that it circumvented their privacy settings, according to … Read the whole story
by Mark Walsh
Opera Mediaworks, the mobile advertising unit of browser maker Opera, introduced new voice and ad units on Wednesday designed to drive engagement for developers … Read the whole story
COMMENTARY
by John Shea
As companies create communication plans to meet consumers' needs, marketers face an important decision -- should they curate content from leading publishers and share … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google is now encrypting search traffic for all users who click on organic results, according to a report this week in Search Engine Land. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Results from a national consumer survey conducted by Makovsky Health and Kelton show the average U.S. consumer visits the doctor 3 times a year, … Read the whole story
COMMENTARY
by Bill Goodwin
From the first anticipatory moments, families are there at every turn, posting pictures as their "firsts" become likes and favorites. This level of engagement … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Do you reach for your smartphone with your eyes barely open, while still in bed? Behavior plays a major role when it comes to … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
Keeping subscribers engaged is a longtime favorite topic of discussion. But over the last few years, as more inbox providers have adopted engagement as … Read the whole story