SearchBlog
by Laurie Sullivan, Staff Writer
When HomeAdvisor rebranded from ServiceMagic, the marketing team encountered many challenges. We covered search last week. Here are a few social challenges the company had to overcome. Read the whole story
by Laurie Sullivan
Twitter has inked a marketing and branding deal with the National Football League to provide game highlights to social media fans. Financial terms were … Read the whole story
COMMENTARY
by Ryan DeShazer
I had hoped that I wouldn't have to write another column on this topic, but Monday's big news is forcing my hand. Danny Sullivan … Read the whole story
by Wendy Davis
Broadening its year-long investigation of data brokers, the Senate Commerce Committee has asked About.com, Self.com and other popular Web sites to outline their data … Read the whole story
COMMENTARY
by John Shea
As companies create communication plans to meet consumers' needs, marketers face an important decision -- should they curate content from leading publishers and share … Read the whole story
by Laurie Sullivan
The daunting task for search marketers to understand the relationship between paid and organic search campaigns could become easier. Some critics argue that paid … Read the whole story
by Laurie Sullivan
Social spam in Facebook, YouTube, Google+, Twitter and other sites grew 355% during the first six months in 2013 -- but only 15% contain … Read the whole story
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by Steve McClellan
In a bid to help its clients sharpen their online video strategies, ZenithOptimedia has collaborated with Google's YouTube and Wildfire operations to develop a … Read the whole story
by Gavin O'Malley
Consumers are craving more personalized, less siloed shopping experiences and could be convinced to stop "showrooming" and actually make in-store purchases. The retail industry … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google is asking a federal appellate court to reconsider its decision that the company's Street View cars potentially violated wiretap laws by capturing data … Read the whole story
by Aaron Baar
"A lot of people talk about [improving the world] online, but they don't turn it into action," Kieran Antill, executive creative director at Leo … Read the whole story
COMMENTARY
by Matthew Westover
Big data, small data and everything in between are the talk of marketing town these days, but many in the industry are missing the … Read the whole story