SearchBlog
When HomeAdvisor rebranded from ServiceMagic, the marketing team encountered many challenges. We covered search last week. Here are a few social challenges the company had to overcome. Read the whole story
Twitter has inked a marketing and branding deal with the National Football League to provide game highlights to social media fans. Financial terms were … Read the whole story
- COMMENTARY
I had hoped that I wouldn't have to write another column on this topic, but Monday's big news is forcing my hand. Danny Sullivan … Read the whole story
Broadening its year-long investigation of data brokers, the Senate Commerce Committee has asked About.com, Self.com and other popular Web sites to outline their data … Read the whole story
- COMMENTARY
As companies create communication plans to meet consumers' needs, marketers face an important decision -- should they curate content from leading publishers and share … Read the whole story
The daunting task for search marketers to understand the relationship between paid and organic search campaigns could become easier. Some critics argue that paid … Read the whole story
Social spam in Facebook, YouTube, Google+, Twitter and other sites grew 355% during the first six months in 2013 -- but only 15% contain … Read the whole story
In a bid to help its clients sharpen their online video strategies, ZenithOptimedia has collaborated with Google's YouTube and Wildfire operations to develop a … Read the whole story
Consumers are craving more personalized, less siloed shopping experiences and could be convinced to stop "showrooming" and actually make in-store purchases. The retail industry … Read the whole story
- COMMENTARY
Google is asking a federal appellate court to reconsider its decision that the company's Street View cars potentially violated wiretap laws by capturing data … Read the whole story
"A lot of people talk about [improving the world] online, but they don't turn it into action," Kieran Antill, executive creative director at Leo … Read the whole story
- COMMENTARY
Big data, small data and everything in between are the talk of marketing town these days, but many in the industry are missing the … Read the whole story
