SearchBlog
by Laurie Sullivan, Staff Writer
Understanding the nuances of the Hispanic market such as online buying behavior, family oriented culture, and propensity to engage and buy more from brands offering loyalty programs becomes more
important … Read the whole story
by Steve Smith
The battle for same-day delivery among online retailers Amazon and eBay is being joined more forcefully by Google Shopping Express. Via apps, shoppers can … Read the whole story
COMMENTARY
by Ryan DeShazer
I had hoped that I wouldn't have to write another column on this topic, but Monday's big news is forcing my hand. Danny Sullivan … Read the whole story
by Laurie Sullivan
Emotional connections are much more "intense" for business-to-business clients compared with B2C. Marketers need to win over the horse and the rider -- not … Read the whole story
COMMENTARY
by Allen DeCotiis
How do research and marketing professionals recapture the growth of our industry? The industry must meet the need for rapid response and simple interpretation … Read the whole story
by Laurie Sullivan
In an effort to understand and process more complex queries, Amit Singhal, Google senior vice president of search, said Thursday that the company released … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mackenzie Fogelson takes us through a five-stage process to ensure that marketers keep a clear focus on goals, not tools. Focusing on the tools … Read the whole story
by Mark Walsh
Facebook on Friday said it is rolling out changes to its algorithm aimed at improving the quality and relevance of ads that users see … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Andy Taylor points to a points to a post written by George Michie about Google serving broad-match keywords with higher bids, compared with an … Read the whole story
by Mark Walsh
Shopping and real estate sites see the most traffic from Tuesday to Thursday. Those focused on fashion, games, religion, and arts and entertainment get … Read the whole story
by Gavin O'Malley
Consumers are craving more personalized, less siloed shopping experiences and could be convinced to stop "showrooming" and actually make in-store purchases. The retail industry … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Holiday spending via mobile could one on pace to set a record this holiday season. We got a good recap of the state of … Read the whole story