SearchBlog
by Laurie Sullivan, Staff Writer
Awareness for the launch of generic top-level domain names may have puttered out, but the first new extensions will soon become available for public use, including .Nike and .AOL, as … Read the whole story
by Laurie Sullivan
A series of recent Facebook changes related to Graph Search, status updates and mobile caught the attention of marketers this week who believe ad … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
Over the last 14 years, I've worked with many companies for whom Christmas was vital for annual revenue goals, and I've been shocked time … Read the whole story
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by Laurie Sullivan
Bing on Tuesday began rolling out call extensions for Bing Ads on desktop and mobile. The feature places phone numbers alongside ads served in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Aditive, which supplies social data, recently became a launch partner for Acxiom, an enterprise data, analytics and software-as-a-service company to provide apps for new … Read the whole story
by Gavin O'Malley
Having since grown its audience to about 36 million users, Myspace, the musically focused platform, also says that 70% of its community is now … Read the whole story
COMMENTARY
by Mahi de Silva, Op-Ed Contributor
Wednesday is sports content day? 3 a.m. is for finances? Mornings are for lean-in tasks? Analysis of mobile usage patterns suggests that media buyers … Read the whole story
by Karl Greenberg
Brand engagement platform Bazaarvoice, whose Connections service distributes the brand's voice across its retail network, used a New York City event to debut its … Read the whole story
COMMENTARY
by Stephen Monaco
Marketers should direct their focus toward consumer behavior and buyer personas instead of pigeonholing consumers with old methodologies. Putting customers and their behaviors at … Read the whole story
COMMENTARY
by Christopher Lockwood
As far back as 1979, a song released on Island Records announced that video had killed the radio star. And now, nearly 35 years … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Danny Chadburn poses an interesting question: What if Web ads became opt-in? He provides some examples of similar laws that have passed, and contemplates what … Read the whole story