SearchBlog
Brands and companies struggle with scale. Each want to build campaigns that grow, as as fast or as slow as potential or existing customers are added. The Harvard Business Review … Read the whole story
Two California users have filed a potential class-action lawsuit against Yahoo for scanning emails in order to surround them with targeted ads. They argue … Read the whole story
- COMMENTARY
It's official. Ad Tech 2.0 is here. And if you needed more proof, look no further than the recent coalition of Microsoft, AOL and … Read the whole story
The old adage -- build it and they will come -- doesn't work for content marketing. More than 85% of marketers publish branded content, … Read the whole story
- COMMENTARY
Andrew Goodman tells us about five paid-search iterations that marketers should not ignore. He explains how to get them running, such as basic ad … Read the whole story
Online retailer Amazon duped consumers into thinking that watches by companies like Luminox and Chase-Durer were actually made by Multi Time Machine, the high-end … Read the whole story
- COMMENTARY
Modern CMOs cultivate a blend of digital media, including emails, blogs, tweets, posts, and other forms of social media. While using these tools has … Read the whole story
Some call it spying; others call it competitive intelligence. With more than 70% of marketers unaware of competitors' conversion rates, Millward Brown Digital on … Read the whole story
Instagram on Thursday announced that the popular photo-sharing app will begin running ads in the "next couple of months" as it seeks to build … Read the whole story
