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Local Product availability will become the most profound update to Product Listing Ads. The company announced the feature Monday, along with something they call "local storefront." Read the whole story
Facebook, Google, Microsoft, Intel and others announced Monday the formation of the Alliance for Affordable Internet (A4AI), a coalition of private, public and not-for-profit … Read the whole story
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In late September, Google released research on the role of click-to-call in the path to purchase. Surveying 3,000 consumers who recently made purchases from … Read the whole story
In the latest move to expand Bing Offers, Microsoft is testing a service in the Seattle area that allows consumers to link their credit … Read the whole story
COMMENTARYWhen it comes to total reach across the app and mobile Web universe, three new media titans rule the airwaves with an impressive capacity … Read the whole story
Media, information, marketing and related technology sectors merged and acquired to the tune of $67.5 billion -- about 1,057 deals -- during the first … Read the whole story
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As more mobile app shortcuts fill my smartphone home screen, it becomes clear to me that for many content categories, the mobile Web rivals … Read the whole story
Top marketers feel even less prepared to cope with Big Data than they did in 2011, and they have made little headway in coming … Read the whole story
- COMMENTARY
Facebook and Cisco are helping retailers bring free WiFi access to bricks and mortar visitors in a new deal. Users get an easier path … Read the whole story
Performance mobile advertising company Marchex has rolled out a pair of enhancements to its call analytics services for marketers. One of the new offerings, … Read the whole story
"'Useful' is the new 'cool'" for parent Millennials, Jeff Fromm, evp at Barkley and co-author of "Marketing to Millennials: Reach the Largest and Most … Read the whole story
