SearchBlog
by Laurie Sullivan, Staff Writer
The typical small business spends $1,200 monthly on paid-search campaigns, but wastes 25% of the budget because it doesn't follow best practices, which leads it to make too many strategic … Read the whole story
by Laurie Sullivan
Digital Generation (DG) has scooped up Google Venture-backed startup Republic Project for $1.4 million to build out its social and mobile media services. The … Read the whole story
by Laurie Sullivan
Sharing something publicly online attracts marketers wanting to learn more about what consumers think, feel, know and share on social media and search platforms … Read the whole story
by Mark Walsh
Yahoo just unveiled a major redesign of Yahoo Mail that includes a Gmail-like way to view threaded conversations and offers Flickr photos as background … Read the whole story
by Laurie Sullivan
More than 50% of marketers that took place in a Forrester Research study saw their loyalty budgets rise during the past two years, and … Read the whole story
by Wendy Davis
A federal judge has granted preliminary approval to a deal calling for AOL to donate around $100,000 to five organizations, including the Electronic Frontier … Read the whole story
COMMENTARY
by TJ Person
Typical desired demographic information has surpassed gender, age, and income level, and now includes millions of details about our personal tastes, values, opinions, habits, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google is getting some help in its effort to convince a federal appellate court to reconsider its recent ruling that the company might have … Read the whole story
COMMENTARY
by Joseph DeLuca
App advertisers should be aware of certain distinct features when analyzing Facebook's reporting. Although Facebook campaigns tout a 75% reduction in CPI, the SDK … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A recent ruling that Google potentially violates wiretap laws with Gmail ads has paved the way for a spate of lawsuits against Yahoo, which … Read the whole story