The typical small business spends $1,200 monthly on paid-search campaigns, but wastes 25% of the budget because it doesn't follow best practices, which leads it to make too many strategic … Read the whole story
Digital Generation (DG) has scooped up Google Venture-backed startup Republic Project for $1.4 million to build out its social and mobile media services. The … Read the whole story
Sharing something publicly online attracts marketers wanting to learn more about what consumers think, feel, know and share on social media and search platforms … Read the whole story
Yahoo just unveiled a major redesign of Yahoo Mail that includes a Gmail-like way to view threaded conversations and offers Flickr photos as background … Read the whole story
More than 50% of marketers that took place in a Forrester Research study saw their loyalty budgets rise during the past two years, and … Read the whole story
A federal judge has granted preliminary approval to a deal calling for AOL to donate around $100,000 to five organizations, including the Electronic Frontier … Read the whole story
Typical desired demographic information has surpassed gender, age, and income level, and now includes millions of details about our personal tastes, values, opinions, habits, … Read the whole story
Google is getting some help in its effort to convince a federal appellate court to reconsider its recent ruling that the company might have … Read the whole story
App advertisers should be aware of certain distinct features when analyzing Facebook's reporting. Although Facebook campaigns tout a 75% reduction in CPI, the SDK … Read the whole story
A recent ruling that Google potentially violates wiretap laws with Gmail ads has paved the way for a spate of lawsuits against Yahoo, which … Read the whole story