Plan to see plenty of Minions, Minnies, Wonder Womans, and "The Great Gatsby" flappers this Halloween when kids come knocking at the door. That's if you follow searches on engines … Read the whole story
Google's update to its Terms of Service will enable the company to use shared endorsements in display ads through its +1 feature and product … Read the whole story
Twitter's IPO put the company on edge after the S-1 filing revealed revenue bleeding from its advertising business. However, some believe those who are … Read the whole story
This past week I was fortunate to be able to participate on a panel discussion titled "Moving Beyond Search & Retargeting: What's Missing from … Read the whole story
The same interactive video ads that Tremor Media has been serving into iOS and Android apps now can be extended into the mobile Web. … Read the whole story
Marketers have some rethinking to do. The encryption of organic keyword and referrer data by Google will influence major changes. Kevin Lee said marketers … Read the whole story
Sen. Ed Markey (D-Mass.) is calling for the Federal Trade Commission to probe marketers' ability to track consumers when they access the Web from … Read the whole story
As the online advertising industry heads into the holiday season it will become interesting to see how much consumers spend through mobile ecommerce sites, … Read the whole story
As users migrate to mobile platforms so too must ad creative. Easier said than done. From design, to format choice to localization, mobile introduces … Read the whole story
Checking off the hottest boxes in marketing today, mobile ad platform Airpush has acquired mobile native advertising and personalization technology provider Hubbl. Hubbl's personalized … Read the whole story
Google said today that it plans to start a program similar to Facebook's controversial sponsored stories ads. Specifically, the search company will now show … Read the whole story