SearchBlog
by Laurie Sullivan, Staff Writer
Some 48% of marketers participating in a study about card-linked marketing believe CLM can replace traditional marketing strategies. About 48% said the media can easily replace email offers; 48%,
coupons; … Read the whole story
by Laurie Sullivan
A study aims to prove that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking … Read the whole story
by Mark Walsh
Foursquare on Monday said it's expanding its self-serve ad platform to all small businesses worldwide. The step comes about three months after the company … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Matt Cutts tells us about Google's view on guest blogs and links through a post by Eric Ward. Consider the site's age, editorial team, … Read the whole story
by Mark Walsh
Mobile advertising jumped 145% to $3 billion in the first half of 2013, generating fresh buzz around the rapidly growing ad medium. There's nothing … Read the whole story
COMMENTARY
by Catharine P. Taylor
If you didn't follow social media news this past week, you wouldn't be the only one. What with all the sturm und drang over … Read the whole story
by Sarah Mahoney
The Minneapolis-based retailer isn't alone in its mania for content. A survey of attendees of last month's Advertising Week named content marketing as the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Wireless carriers may finally wake up to their potential role in this new data-driven media marketplace. But are they really ready to become media … Read the whole story
by Joe Mandese
In what is likely the most detailed analysis of the impact of programmatic media-buying to date, a unit of Interpublic this morning released estimates … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Supermarkets have an incredible opportunity to super-serve customers with apps. From coupon loading to shopping list creation, deal discovery and even geo-fenced reminders and … Read the whole story
by Steve Smith
The social network has acquired Onavo, an Israeli company that helps developers and users make more efficient use of data bandwidth in apps. The … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
When you generate $60 billion in annual revenues, it's hard to pay attention to an emerging business line. That's the problem the Amazon Advertising … Read the whole story