SearchBlog
by Laurie Sullivan, Staff Writer
Imagine a world where search engines pull videos, images, text and more from repositories through technology similar to ad platforms that serve content in query results. It would reduce the … Read the whole story
by Laurie Sullivan
Search engine marketers need to put aside attempts to raise their brand's Web site to the top of first-page query rankings through old-fashioned optimization … Read the whole story
by Mark Walsh
Facebook said it's expanding its custom audiences ad offering, which allows marketers to retarget customers on the social network through their email addresses and/or … Read the whole story
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by Mark Walsh
A new report predicts big gains for the nascent wearable devices market in the coming years. From $1.4 billion in revenue this year, it … Read the whole story
by Gavin O'Malley
Keith Richman -- formerly CEO of Break Media, and now president of Defy -- sat down with Online Media Daily to discuss the deal, … Read the whole story
by Wendy Davis
Restricting companies' ability to use data about consumers for marketing purposes could have a broad economic impact, according to the Direct Marketing Association. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Matt Cutts tells us about Google's view on guest blogs and links through a post by Eric Ward. Consider the site's age, editorial team, … Read the whole story
COMMENTARY
by Catharine P. Taylor
If you didn't follow social media news this past week, you wouldn't be the only one. What with all the sturm und drang over … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Wireless carriers may finally wake up to their potential role in this new data-driven media marketplace. But are they really ready to become media … Read the whole story
COMMENTARY
by Eric Korsh
If you're on the creative side of the advertising business, it can be hard to get excited about programmatic buying. But I am. It … Read the whole story