Imagine a world where search engines pull videos, images, text and more from repositories through technology similar to ad platforms that serve content in query results. It would reduce the … Read the whole story
Search engine marketers need to put aside attempts to raise their brand's Web site to the top of first-page query rankings through old-fashioned optimization … Read the whole story
Facebook said it's expanding its custom audiences ad offering, which allows marketers to retarget customers on the social network through their email addresses and/or … Read the whole story
A new report predicts big gains for the nascent wearable devices market in the coming years. From $1.4 billion in revenue this year, it … Read the whole story
Keith Richman -- formerly CEO of Break Media, and now president of Defy -- sat down with Online Media Daily to discuss the deal, … Read the whole story
Restricting companies' ability to use data about consumers for marketing purposes could have a broad economic impact, according to the Direct Marketing Association. Read the whole story
Matt Cutts tells us about Google's view on guest blogs and links through a post by Eric Ward. Consider the site's age, editorial team, … Read the whole story
If you didn't follow social media news this past week, you wouldn't be the only one. What with all the sturm und drang over … Read the whole story
Wireless carriers may finally wake up to their potential role in this new data-driven media marketplace. But are they really ready to become media … Read the whole story
If you're on the creative side of the advertising business, it can be hard to get excited about programmatic buying. But I am. It … Read the whole story