Yahoo's traffic trends continue to show improvement, but not yet quite enough to make a long-term impact for search marketers.The biggest obstacle is the momentum of Google's innovation. Read the whole story
Hewlett-Packard entered the digital analytics space Wednesday to support marketing across platforms, media and content. The HP Digital Marketing Hub services offered through HP … Read the whole story
Yahoo's core business still shows little sign of a turnaround, despite the renewed buzz that CEO Marissa Mayer has brought to the struggling Web … Read the whole story
It's becoming a bit more expensive to run a search campaign. The average cost per click rose on Google and Bing during Q3 2013, … Read the whole story
A new study suggests that retailers can use the social network to drive sales. The average return on investment for retailers advertising on Facebook … Read the whole story
The world's largest retailer is vowing to have its loudest fourth quarter ever, with Walmart promising investors that its marketing share of voice will … Read the whole story
When it comes to the way affluents say they prefer to buy, 55% of them prefer online. Of those, 44% prefer using a computer, … Read the whole story
As flailing Washington, D.C. insiders raced to reopen the government and avoid default (along with the economic doomsday many predicted might follow), retailers had … Read the whole story
On Sunday, I ran my first (and last) marathon. Here are some of the key lessons I learned, and how they can be applied … Read the whole story
Accountability is missing from the client side. It may finally be time for clients to look inward to achieve further efficiencies. Read the whole story
Digital attribution has exploded, and has provided marketers with many tools to drive their business performance forward. Media agencies are uniquely positioned to get … Read the whole story
Timing is everything. Hitting the target means knowing the perfect time to reach the consumer with the most relevant message. I'll get email promotions … Read the whole story