SearchBlog
by Laurie Sullivan, Staff Writer
A decline in the aggregated cost per click for paid-search ads in Q3 2013, enticed marketers to purchase more ads from Google during the quarter, increasing the company's aggregate revenue. … Read the whole story
by Laurie Sullivan
This year marketers face a shorter holiday season. Hanukkah begins at sundown Nov. 27, followed by Thanksgiving, Black Friday and Cyber Monday all within … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
This week, man. My football team continued on its season-long quest to boost opponents' self-esteem, the deli guy misheard a request for tuna as … Read the whole story
by Wendy Davis
Consumers suing Google about ads in Gmail are urging U.S. District Court Judge Lucy Koh to refuse to authorize an immediate appeal of her … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers who understand Google Hummingbird hope the company follows through with its plans. Many say it will rid the Internet of spam content and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Rand Fishkin explains the effect Hummingbird has on long-tail searches, search engine optimization, and how he sees the impact evolving. Google has made several changes … Read the whole story
COMMENTARY
by Derek Gordon
It can be hard for B2B marketers to connect with target audiences inundated with messages about improving revenue, lowering costs and increasing efficiency. Companies … Read the whole story
by Gavin O'Malley
Along with Windows 8.1, Microsoft is debuting several new ad formats, including in-banner video. With the latest version of Microsoft's reimagined operating system, advertisers … Read the whole story
by Erik Sass
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing channel -- the weekly circular -- a digital makeover. It includes personalized promotions … Read the whole story