SearchBlog
by Laurie Sullivan, Staff Writer
Retailers using video to drive sales, direct-response sales and brand awareness continue to pick up on YouTube. Steve Arthur, head of industry for retail at Google, provides some tips for … Read the whole story
by Laurie Sullivan
Google introduced Shopping campaigns Tuesday for product listing ads (PLAs). The feature aims to streamline how marketers manage and bid on products, report on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The most obvious difference between Web and device screens -- size -- is also the most complicated. This difference leads to some counterintuitive implications … Read the whole story
by Laurie Sullivan
DG is launching a feature in its Peer39 platform Tuesday that allows ad buyers to detect and avoid clicks from botnets in advertising auctions. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are some obvious opportunities for retailers to help mobile shoppers in their stores. One of the most obvious, highlighted in a recent study, … Read the whole story
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by Joe Mandese
If you had any doubt that "brand journalism" was here to stay, a panel of top marketers and agency executives said it is now … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile is the delivery platform that digital coupons have been waiting for. I just wish more publishers got with the program and made it … Read the whole story
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by Gavin O'Malley
Visible Measures will begin to allow publisher partners to deliver skippable in-stream ads as well as promoted video -- i.e., native placements. This choice-based … Read the whole story
COMMENTARY
by Skip Brand
To the marketer inundated with disparate, disjointed data, I suggest a new tool: the insights management platform (IMP), which has four major functions: Read the whole story
by Wayne Friedman
Worldwide TV advertising spending grew modestly -- low-single-digit percentage gains -- in the first half of 2013, while Internet advertising continued to rocket higher … Read the whole story
COMMENTARY
by Ed Keller
A newly released study, "America's Most Talkative Cities," provides a top 10 ranking showing that word of mouth varies widely by market -- and … Read the whole story
by Gavin O'Malley
Continuing to reshape its management structure, About.com on Tuesday named Brian Colbert as its first Chief Revenue Officer. He will be expected to lead … Read the whole story
by Steve Smith
Citing Facebook's mobile success story and the move away from "underperforming" mobile banners, Juniper sees rich media and better real-time targeting driving rapid growth … Read the whole story
by Wendy Davis
In a victory for the Performance Marketing Association, the Illinois Supreme Court has struck down a 2011 tax law requiring out-of-state retailers to collect … Read the whole story