by Laurie Sullivan
Marketers wondering what a product listing ad might look like are paying close attention to an experimental image-text search ad that Google is testing. … Read the whole story
COMMENTARY
by Robin Simkins
I know a lot about football -- and by a lot, I mean relatively nothing at all. A lifelong fan, I've played in a … Read the whole story
by Mark Walsh
Mobile ad firm Zumobi has introduced a new expandable video ad format that it's positioning as an alternative to video pre-roll and screen takeover … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Poor customer service sends consumers packing from one brand to another, despite all the data marketers collect to learn more about potential and existing … Read the whole story
by Gavin O'Malley
Worldwide, new research suggests that industries and brands are leaving nearly $50 billion on the table for failing the simplicity test with consumers. Who's … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Arriving fashionability late - or, rather, not being invited until the party had been going on for awhile - Google will soon be able … Read the whole story
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by Tyler Loechner
Targeted mobile advertising company Adelphic on Wednesday announced the addition of mobile video inventory to its demand-side platform (DSP). This means that agencies and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
New research from Akamai Technologies says that mid-roll ads stand the best chance of being seen to completion, but obviously those can't be very … Read the whole story
by Wendy Davis
Eight analytics companies that track mobile users in retail stores have agreed to follow a new code of conduct that requires them to notify … Read the whole story
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by Steve McClellan
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
by Joe Mandese
The supply of media impressions available through real-time media-buying exchanges surged 32% worldwide during the third quarter of 2013 (vs. the same quarter a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Thinking ahead to 2014? Joseph Kerschbaum gives B2B marketers tips on using fourth-quarter paid-search ad results to support first-quarter 2014 campaigns. Unlike B2C brands, … Read the whole story
by Mark Walsh
LinkedIn has unveiled updated iPad and Pulse apps along with a new email offering called LinkedIn Intro that includes a sender's profile information. The … Read the whole story
COMMENTARY
by Dave Yoo
Marketers still have a lot of work to do in improving the mobile user experience. For many, this means optimizing the mechanics of the … Read the whole story
by Tyler Loechner
A major disconnect exists between consumers and marketers in terms of how each perceives the value of marketing. However, even though marketers have an … Read the whole story
COMMENTARY
by Jeff Weidauer
For retail marketers, the past five years have been tough. Not only did the economy tank in a way not seen since the 1930s, … Read the whole story
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by Mark Walsh
Foursquare on Wednesday rolled out new tools for publishers that give them more insight on places popular with their followers and which of their … Read the whole story
COMMENTARY
by Terry Kent
It is a paradox that measurement, a discipline so predicated on objectivity, can sometimes be so subjective. Measurement has long been a subject of … Read the whole story