SearchBlog
by Laurie Sullivan, Staff Writer
Arkady Borkovsky, CTO at Yandex Labs, and I met at a MediaPost OMMA event in San Francisco several years ago. He participated in a panel on global search. That's when … Read the whole story
by Laurie Sullivan
The uncertainty of what media will cost six months in advance can put even the most seasoned buyers on edge. Easing the pain, Google … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If readers' responses to my few columns about Google's Glass can be considered a representative sample (which, for many reasons, it can't, but let's … Read the whole story
by Tyler Loechner
When it comes to increasing ROI, marketers that are big on Big Data are seeing huge benefits. Of marketers that use Big Data in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Voice interfaces are a long way from common use, for technical and social reasons. But our fascination with the idea of the amiable robot … Read the whole story
by Karl Greenberg
The automaker's Web-based digital marketing services channel -- a joint venture with its franchisees that provides services like call tracking, lead management solutions, dealer … Read the whole story
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by Steve McClellan
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
by Gavin O'Malley
Among all sectors, CPG brands have had the most trouble engaging online audiences over the past two years. Typifying the category's digital failings, beer … Read the whole story
by Mark Walsh
Instagram offered more information about the advertising it recently announced for the photo-sharing app. Users would start seeing Sponsored Photos and Sponsored Videos in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bing Ads now provides better compatibility with Google's Enhanced Campaign platform on Google AdWords, which means that marketers using Bing Ads can import campaigns from Google … Read the whole story
by Gavin O'Malley
Thanks to continued growth in online advertising, the interactive media sector is expected to see a 33% increase in profitability this year. Among all … Read the whole story
by Sarah Mahoney
The hashtag-driven campaign theme is #MyKindOfHoliday, and in addition to TV, the retailer will use Twitter and Instagram to tell shoppers about great deals, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Thinking about switching to Google's Universal Analytics? In a video, Brian provides some advice on whether it's a good time to make the move. Google's … Read the whole story
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by Steve McClellan
Nearly 90% of marketers surveyed by Forbes and gyro say they are maintaining or growing their budgets. However, far fewer said they were focused … Read the whole story