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by Laurie Sullivan, Staff Writer
Marketers at more than half of U.S. companies believe phone calls remain a resource for high-quality leads. When I need to find information at a local store, it has become … Read the whole story
by Laurie Sullivan
Following several Twitter registration statement filings with the U.S. Securities and Exchange Commission for an initial public offering, Twitter filed papers setting the public … Read the whole story
by Gavin O'Malley
MediaCrossing -- the latest entrant into the increasingly expansive programmatic ad-buying space -- just raised $6 million in Series A equity financing. Led by … Read the whole story
by Karl Greenberg
Brands that speak to affluent Americans are getting a healthy response and seeing more black ink on their balance sheets this year, especially if … Read the whole story
by Wendy Davis
A group of app developers are asking a federal judge to throw out a lawsuit accusing them of violating consumers' privacy by uploading their … Read the whole story
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by Mark Walsh
Mobile start-up Drawbridge has hired ex-Google and AOL executive Kate Burns to lead its EMEA business in London. Burns, named vice president, EMEA sales … Read the whole story
COMMENTARY
by Greg Coleman
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The ninth annual Accenture Global Consumer Pulse Survey estimates that 51% of U.S. consumers switched from one brand to another this year (up 5%) … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The federal government's efforts to force email service provider Lavabit to reveal its encryption key poses a risk to just about every form of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This week at the Video Everywhere Summit, the Digital Place-based Advertising Association shared the details of its first multi-network campaign, a pilot program conducted … Read the whole story