Marketers at more than half of U.S. companies believe phone calls remain a resource for high-quality leads. When I need to find information at a local store, it has become … Read the whole story
Following several Twitter registration statement filings with the U.S. Securities and Exchange Commission for an initial public offering, Twitter filed papers setting the public … Read the whole story
MediaCrossing -- the latest entrant into the increasingly expansive programmatic ad-buying space -- just raised $6 million in Series A equity financing. Led by … Read the whole story
Brands that speak to affluent Americans are getting a healthy response and seeing more black ink on their balance sheets this year, especially if … Read the whole story
A group of app developers are asking a federal judge to throw out a lawsuit accusing them of violating consumers' privacy by uploading their … Read the whole story
Mobile start-up Drawbridge has hired ex-Google and AOL executive Kate Burns to lead its EMEA business in London. Burns, named vice president, EMEA sales … Read the whole story
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to … Read the whole story
The ninth annual Accenture Global Consumer Pulse Survey estimates that 51% of U.S. consumers switched from one brand to another this year (up 5%) … Read the whole story
The federal government's efforts to force email service provider Lavabit to reveal its encryption key poses a risk to just about every form of … Read the whole story
This week at the Video Everywhere Summit, the Digital Place-based Advertising Association shared the details of its first multi-network campaign, a pilot program conducted … Read the whole story