SearchBlog
by Laurie Sullivan, Staff Writer
A new form of native advertising has become available to search engine marketers. Linking content to CAPTCHAs, the brand can tie in the Completely Automated Public Turing tests to Tell … Read the whole story
by Laurie Sullivan
Fraudulent impressions don't seem to get much attention these days -- not even after brand marketers realize they have plunked down huge sums to … Read the whole story
COMMENTARY
by John Busby
Fraud is a big part of today's digital advertising ecosystem - and yes, it's awful how rampant it is. But there is a solution, … Read the whole story
by Aaron Baar
According to the Consumer Electronics Association, nearly three-quarters of consumers plan to purchase an electronic device as a gift this year, allocating about 33% … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The holy grail of using mobile phones to close the data loop with in-store payments continues to seem as elusive as, well, the Holy … Read the whole story
by Wayne Friedman
Despite ongoing concerns over local TV stations' mobile future, a mobile TV joint venture of a dozen broadcast TV station groups is moving to … Read the whole story
COMMENTARY
by Jennie Purtell
Just because most people are time-starved doesn't mean they aren't shopping. The way people -- particularly women -- are shopping is what has changed. … Read the whole story
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by Mark Walsh
Nielsen on Monday announced a new SDK (software development kit) that will allow it to track TV viewing on smartphones and other devices along … Read the whole story
COMMENTARY
by Greg Coleman
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to … Read the whole story
by Sarah Mahoney
Affluent shoppers are the fastest-growing users of dollar stores, says Mike Paglia, principal analyst with Kantar, "but they still represent the smallest segment. More … Read the whole story
COMMENTARY
by Eric Talbot
For those in the healthcare industry, the anticipation of what the Affordable Care Act (ACA) will bring has been much like the anticipation of … Read the whole story
by Mark Walsh
LinkedIn over the weekend issued a post aimed at allaying security concerns around its new Intro service, which adds LinkedIn profile data to the … Read the whole story
by Sarah Mahoney
"Brands need to do a better job communicating quality and value to their target audiences," says Ron Kurtz, president of the market research company. … Read the whole story
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by Steve McClellan
Starcom MediaVest Group has launched a new unit called Zero Dot, a consulting operation for integrated branding, design, strategy and content creation. The new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Crystal Santos believes improving performance with Google Enhanced Campaigns requires several steps. She looks at all five -- mobile-optimized ads, keyword-level mobile bid control, … Read the whole story