Video will change search engine marketing. We will see it more in map apps, product listing ads (PLAs), and in the next generation of paid search and native advertising. The … Read the whole story
Google's strict policy prohibiting Google Glass Explorers from reselling the wearable technology continues to make little impact on those seeking to financially benefit from … Read the whole story
Yelp on Tuesday reported a 68% increase in revenue to $61.2 million in the third quarter, with strong growth again lifting sales. The local … Read the whole story
I believe I speak for all agencies when I say I hate RFPs. The agency perception is that most RFPs are rigged in favor … Read the whole story
The trade group Direct Marketing Association is calling on Congress to overhaul privacy laws in order to protect companies' ability to use data for … Read the whole story
Data and analytics provider eXelate is expected to Tuesday announced the availability of optiX, a consumer insights terminal. Mark Zagorski, CEO of eXelate, explained … Read the whole story
One analyst suggests that a lot of Android tablets are not being used in the same way iPads are. In fact, he sees Android … Read the whole story
Facebook may not have launched video advertising yet, but the social networking giant is expected to report solid third-quarter financial results on Wednesday. Thanks … Read the whole story
Citing new research about the use of tablets and smartphones by children, two lawmakers said today that they plan to introduce privacy legislation. "Increasing … Read the whole story
Nextdoor, the San Francisco-based social network for neighbors, has raised $60 million. Nextdoor is only open to other users living in particular neighborhoods -- … Read the whole story
Google's tantalizing rollout of its Glass device is moving into new waters with a four-story barge that someday may be a "floating marketing center" … Read the whole story
Worldwide, companies are increasing spend as markets recover from the recession. Expenditures are up 3.5% in the second quarter and the same amount year-to-date … Read the whole story
For those in the healthcare industry, the anticipation of what the Affordable Care Act (ACA) will bring has been much like the anticipation of … Read the whole story
With only marginal sales gains expected this November and December, the 2013 holiday shopping season is shaping up to be ultra-competitive. Data shows that … Read the whole story
Initially synonymous with RTB, DSPs, and direct-response marketing, the definition of programmatic advertising is evolving. Omnicom Media Group's programmatic agency Accuen recently rebranded to … Read the whole story