by Laurie Sullivan
Google's new operating system Android 4.4 KitKat can index the content in apps along with the information the company's crawlers find on the Web, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I've been struggling with a dilemma. Almost a year ago, I wrote a column asking if Big Data would replace strategy. That started a … Read the whole story
by Laurie Sullivan
Microsoft has introduced a pilot for a Bing Smart Search ad unit called Hero Ads. The image-based interactive ad unit announced Wednesday and limited, … Read the whole story
COMMENTARY
by Steve Smith
This past week, a friend took his own life. He was talented, interesting and big-hearted - and those words only dwarf the loss of … Read the whole story
by Laurie Sullivan
One in four consumers plans to make a purchase from a retailer they never bought from before, giving brands new opportunities to reach new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It cost less for small businesses to advertise on Bing, compared with Google, per a recent study. In fact, the findings suggest the average … Read the whole story
by Wendy Davis
A group of consumers this week appealed a recent dismissal of a privacy lawsuit against Google, Vibrant Media and WPP's Media Innovation Group, all … Read the whole story
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by Wendy Davis
Like Facebook and Google, Netflix recently settled a class-action privacy lawsuit by agreeing to donate millions of dollars to nonprofits. And, as with Facebook … Read the whole story
by Mark Walsh
Thanks again to surging mobile ad sales, Facebook on Thursday reported revenue in the third quarter climbed 60% to $2.02 billion. The social network's … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The explosive growth in programmatic buying is driving a rapid increase in advanced targeting in video ads. The number of ads with more precise … Read the whole story
by Karl Greenberg
If the recipient has a mailbox, the correspondent doesn't care what kind of box it is, as long as it's not locked. But if … Read the whole story
by Wendy Davis
The Federal Communications Commission should refrain from enforcing some of the new regulations aimed at preventing mobile spam, the Direct Marketing Association says in … Read the whole story
by Mark Walsh
When it comes to mobile innovation, Starbucks has long been held as the gold standard for other retailers to follow. What that means is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Courtney Eckerle tells us how UNC Health Care, a large integrated health care system with an academic medical center, brought health information through live chat to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Should online advertising during the holiday season be devoted to the brand-stroking, feel-Christmasy-good message or the flat out hard sell? It's a short shopping … Read the whole story