Holiday shoppers purchase from a retailer they don't typically shop from, giving brand marketers an interesting opportunity to reach new customers. On the other hand, it could become a bit … Read the whole story
Google's new operating system Android 4.4 KitKat can index the content in apps along with the information the company's crawlers find on the Web, … Read the whole story
I've been struggling with a dilemma. Almost a year ago, I wrote a column asking if Big Data would replace strategy. That started a … Read the whole story
Microsoft has introduced a pilot for a Bing Smart Search ad unit called Hero Ads. The image-based interactive ad unit announced Wednesday and limited, … Read the whole story
This past week, a friend took his own life. He was talented, interesting and big-hearted - and those words only dwarf the loss of … Read the whole story
One in four consumers plans to make a purchase from a retailer they never bought from before, giving brands new opportunities to reach new … Read the whole story
It cost less for small businesses to advertise on Bing, compared with Google, per a recent study. In fact, the findings suggest the average … Read the whole story
A group of consumers this week appealed a recent dismissal of a privacy lawsuit against Google, Vibrant Media and WPP's Media Innovation Group, all … Read the whole story
Like Facebook and Google, Netflix recently settled a class-action privacy lawsuit by agreeing to donate millions of dollars to nonprofits. And, as with Facebook … Read the whole story
Thanks again to surging mobile ad sales, Facebook on Thursday reported revenue in the third quarter climbed 60% to $2.02 billion. The social network's … Read the whole story
The explosive growth in programmatic buying is driving a rapid increase in advanced targeting in video ads. The number of ads with more precise … Read the whole story
If the recipient has a mailbox, the correspondent doesn't care what kind of box it is, as long as it's not locked. But if … Read the whole story
The Federal Communications Commission should refrain from enforcing some of the new regulations aimed at preventing mobile spam, the Direct Marketing Association says in … Read the whole story
When it comes to mobile innovation, Starbucks has long been held as the gold standard for other retailers to follow. What that means is … Read the whole story
Courtney Eckerle tells us how UNC Health Care, a large integrated health care system with an academic medical center, brought health information through live chat to … Read the whole story
Should online advertising during the holiday season be devoted to the brand-stroking, feel-Christmasy-good message or the flat out hard sell? It's a short shopping … Read the whole story