Top salaries for search engine marketing have fallen across the board. The average salary fell from $75,543 in 2011 to $68,600 in 2013, according to The 2013 SEMPO Salary Survey. … Read the whole story
Recent reports suggest that Microsoft continues to shorten its list of CEO candidates. One -- former Nokia CEO Stephen Elop -- already has big … Read the whole story
We often ask how mobile will extend the Internet into every cranny of personal and consumer life. Maybe that is only half the question. … Read the whole story
What do analysts make of Google's about-face decision to include Nielsen's online campaign ratings (OCR) data in campaigns sold using OCR tags? It represents … Read the whole story
Dana DiTomaso tells us about some important conversations that marketers can have -- regardless of their clients' opinions on rank reports. DiTomaso wants to … Read the whole story
An unofficial assessment for Q4 2013 mobile commerce could see the total climb between $8 billion and $9 billion in the United States -- … Read the whole story
Facebook recently redesigned its Insights page with sections that give marketers, well, added insights. The page provides an overview at a glance, offering information … Read the whole story
With its strong market debut on Thursday, Twitter showed investors are banking on the microblogging service to become a profitable, multibillion dollar-a-year player in … Read the whole story
A new survey from Strata says advertisers tell them video is their main area of focus, but don't get too excited. The video that … Read the whole story
Facebook is asking a federal judge to dismiss a lawsuit brought on behalf of minors who say the company wrongly uses their names and … Read the whole story
Adidas is latest to market with its second-generation Smart Run. The $399 machine, which hit shelves Nov. 1, is much like a smartphone as … Read the whole story
Consumers are now empowered with the ability to share their experiences with products and brands across retail, social and brand-owned properties. It is imperative … Read the whole story
Inaccurate information on Spokeo potentially harmed Virginia resident Thomas Robins in his search for a job, his lawyer argued this week to a federal … Read the whole story
This year, the digital hub will be supported by print ads, along with engagement activities on the brand's social media communities (including Facebook and … Read the whole story