SearchBlog
by Laurie Sullivan, Staff Writer
When Google integrates a product listing ad (PLA) and paid-search text ad, it might resemble something close to the recent test the search engine ran combining the two types of … Read the whole story
by Laurie Sullivan
Microsoft's Xbox One launch next week will roll out in more than 10,000 retail locations in 12 countries with a campaign reminiscent of a … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Yesterday's Search Insider column caught my eye. In it, Aaron Goldman explained how search ads were the original native ads -- and why native … Read the whole story
by Laurie Sullivan
The advertising and marketing industries will see intelligent geolocation services play out in 2014, supported by a standard feature in smartphones that ABI Research … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
YouTube has been so obsessed for so long with being the new TV, it may have missed the real video revolution: personal, immediate, creatively … Read the whole story
-
by Tyler Loechner
As the programmatic space revolves around efficient targeting and reaching "the right consumer, at the right time, in the right place," some recently released … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Allison Banko tells us how Afinia, a 3D printer company spun off from Microboards Technology, aims to become a major player in a new … Read the whole story
by Gavin O'Malley
Driving a 60% increase in Facebook's revenue last quarter, mobile is clearly good for the social giant. Yet new research suggests that mobile is … Read the whole story
COMMENTARY
by Jennifer Zeszut
Big Data may promise a new era of data-driven, ultra-effective marketing, but amazing, transformative answers won't just come floating down the data stream for … Read the whole story
by Gavin O'Malley
If they haven't already, news organizations had better embrace social media -- and Twitter in particular -- if they want to reach young consumers. … Read the whole story
by Gavin O'Malley
Consumers' shifting content viewing habits continue to make strange bedfellows. On Thursday, AOL and set-top-box start-up Roku are expected to co-launch a news channel. … Read the whole story
COMMENTARY
by
With Cyber Monday 2013 projected to set new records for online commerce, which brands will truly shine and capture the most holiday shopping dollars … Read the whole story