When Google integrates a product listing ad (PLA) and paid-search text ad, it might resemble something close to the recent test the search engine ran combining the two types of … Read the whole story
Microsoft's Xbox One launch next week will roll out in more than 10,000 retail locations in 12 countries with a campaign reminiscent of a … Read the whole story
Yesterday's Search Insider column caught my eye. In it, Aaron Goldman explained how search ads were the original native ads -- and why native … Read the whole story
The advertising and marketing industries will see intelligent geolocation services play out in 2014, supported by a standard feature in smartphones that ABI Research … Read the whole story
YouTube has been so obsessed for so long with being the new TV, it may have missed the real video revolution: personal, immediate, creatively … Read the whole story
As the programmatic space revolves around efficient targeting and reaching "the right consumer, at the right time, in the right place," some recently released … Read the whole story
Allison Banko tells us how Afinia, a 3D printer company spun off from Microboards Technology, aims to become a major player in a new … Read the whole story
Driving a 60% increase in Facebook's revenue last quarter, mobile is clearly good for the social giant. Yet new research suggests that mobile is … Read the whole story
Big Data may promise a new era of data-driven, ultra-effective marketing, but amazing, transformative answers won't just come floating down the data stream for … Read the whole story
If they haven't already, news organizations had better embrace social media -- and Twitter in particular -- if they want to reach young consumers. … Read the whole story
Consumers' shifting content viewing habits continue to make strange bedfellows. On Thursday, AOL and set-top-box start-up Roku are expected to co-launch a news channel. … Read the whole story
With Cyber Monday 2013 projected to set new records for online commerce, which brands will truly shine and capture the most holiday shopping dollars … Read the whole story