SearchBlog
by Laurie Sullivan, Staff Writer
Yahoo CEO Marissa Mayer in a blog post Monday describes how the company will encrypt all information moving between Yahoo data centers, and plans to give users an option by … Read the whole story
by Laurie Sullivan
Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Tracking activity between desktops and mobile devices is finally a reality. Google announced it would begin showing advertisers paid search conversions that begin on … Read the whole story
by Mark Walsh
Building on its company pages launched three years ago, LinkedIn introduced "showcase pages" that allow companies to highlight specific brands or products by creating … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jay Taylor gives us three reasons why small and-medium-size businesses should invest more in their Web site. They tend to invest more in marketing … Read the whole story
by Mark Walsh
Digital ad spending in local media is expected to grow at a compound annual rate of 14% in the next five years, to $23.1 … Read the whole story
COMMENTARY
by John Cashman
"How do you market to affluents?" is a typical question a brand will ask any agency. Affluents represent the "white whale" of marketing that … Read the whole story
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by Tyler Loechner
Adding to the already packed list of "something-based targeting," TubeMogul and Resonate have announced a partnership that will bring "motivation-based targeting" to online video … Read the whole story
COMMENTARY
by Sean Cunningham
By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the … Read the whole story
by Gavin O'Malley
Tablet or smartphone? Representing very different modes of mobile engagement, marketers are eager to know which gadget will win out among consumers. The vast … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Moms say they will be using their phones in-store this holiday season. But retailers who want to grab their interest had better come armed … Read the whole story
by Karl Greenberg
At the Mapping Mobile Conference, panelists spoke about everything from consumer research to dating sites. One dominant takeaway is that people who are willing … Read the whole story
by Joe Mandese
Depends on who you talk to. Or in the case of OMMA RTB Chicago, who's talking to you from the opening panel debate. Jen … Read the whole story