Marketers often get it wrong. They assume certain keywords will attract consumers to a Web page, but many times that page either remains difficult to find or the keywords tied … Read the whole story
Publishers looking for ways to offset losses from the growth in programmatic media buys, which in many cases undercut their business model, are offering … Read the whole story
Google will introduce a plastic debit card to access Google Wallet accounts. The MasterCard-branded card will let customers make store purchases or withdraw cash … Read the whole story
Continuing its drive to own the social TV space, Twitter on Wednesday announced a new feature that allows networks and brands to promote tweets … Read the whole story
The ad-blocking browser extension with millions of users, announced "customizer" in response to what it says are thousands of complaints by YouTube users that … Read the whole story
Beauty has its benefits -- particularly when it comes to ecommerce. Indeed, the beauty sector will see its ecommerce fortunes soar nearly 30% this … Read the whole story
The vast majority of smartphone owners use their devices to shop, but they're more likely to turn to retailers' mobile Web sites than their … Read the whole story
Lenovo, a brand without a brick-and-mortar store, has stepped up hyperlocal marketing through search engine campaigns to draw more attention to the brand. The … Read the whole story
The Pramos are remarkable places: grasslands that sit above the tree lines in the Andes, some 10,000 feet above sea level. They just happen … Read the whole story
But with content and tech becoming evermore entangled, I believe a third way may be emerging: a path that synthesizes the best of both … Read the whole story