Search & Performance Marketing Daily
Thursday, November 21, 2013
  • Publishers Seeing Rise In Custom Native Ads

    Publishers looking for ways to offset losses from the growth in programmatic media buys, which in many cases undercut their business model, are offering ... Read the whole story

  • Google Wallet Intros Plastic MasterCard-Branded Card

    Google will introduce a plastic debit card to access Google Wallet accounts. The MasterCard-branded card will let customers make store purchases or withdraw cash ... Read the whole story

  • Twitter Adds TV Conversation Targeting

    Continuing its drive to own the social TV space, Twitter on Wednesday announced a new feature that allows networks and brands to promote tweets ... Read the whole story

  • AdBlock Plus Creates a YouTube Customizer to Get Around New Google Rules

    The ad-blocking browser extension with millions of users, announced "customizer" in response to what it says are thousands of complaints by YouTube users that ... Read the whole story

  • Beauty Business To See Ecommerce Rise 30%

    Beauty has its benefits -- particularly when it comes to ecommerce. Indeed, the beauty sector will see its ecommerce fortunes soar nearly 30% this ... Read the whole story

  • Mobile Shoppers Favor Retailer Sites Over Apps

    The vast majority of smartphone owners use their devices to shop, but they're more likely to turn to retailers' mobile Web sites than their ... Read the whole story

  • Lenovo Thinks Hyperlocal

    Lenovo, a brand without a brick-and-mortar store, has stepped up hyperlocal marketing through search engine campaigns to draw more attention to the brand. The ... Read the whole story

  • Evolutionary Hotspots In Marketing

    The Pramos are remarkable places: grasslands that sit above the tree lines in the Andes, some 10,000 feet above sea level. They just happen ... Read the whole story

  • The Creative Collision Course: Big Data Vs. Golden Gut

    But with content and tech becoming evermore entangled, I believe a third way may be emerging: a path that synthesizes the best of both ... Read the whole story