SearchBlog
by Laurie Sullivan, Staff Writer
Blocking search terms and aggregating others to identify trends typically becomes a focus at the end of the year, but a few end-of-year stories might have marketers scratching their heads. … Read the whole story
by Laurie Sullivan
Reports have Google Ventures-backed search engine marketing company Trada closing its doors, but company founder Niel Robertson tells 'Online Media Daily' it simply restructured … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I spent a few hours today talking with someone whose job is to do nothing. Let's call him James. To be honest, James' job … Read the whole story
by Laurie Sullivan
Marketers have argued for years about the benefits of social marketing tied to search campaigns. A recent study suggests that if agencies and brands … Read the whole story
COMMENTARY
by Peter Corbett
Now more than ever before, marketers need to think holistically to take advantage of all of the opportunities that mobile provides. Do you actually … Read the whole story
by Mark Walsh
The rapid rise of Facebook's mobile ad business is well documented, going from almost nothing before its IPO last year to nearly half of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Nathalie Nahai uses the term Web Psychology to describe the empirical study of online behavior. She believes there are three key things that marketers … Read the whole story
by Gavin O'Malley
Continuing to reshape the advertising ecosystem, analysts are beyond bullish about digital video in 2014 and beyond. As a result, analysts expect print and … Read the whole story
COMMENTARY
by Derek Gordon
Content marketing is clearly catching on. Recent research shows that brands, agencies and publishers alike are fans, and each is deriving real value that's … Read the whole story
by Karl Greenberg
A research collaboration between MSL Group and Randi Zuckerberg, CEO and founder of Zuckerberg Media, editor-in-chief of Dot Complicated and former marketing director at … Read the whole story