Tablets will nearly out-ship half of the world's PC shipments in 2014 -- defined as tablet, notebook and desktop combined, according to one independent analyst firm, which lumps the three … Read the whole story
Click fraud continues to run rampant across the Internet through hijacked machines predominantly on residential IP addresses. Spider.Io CEO Douglas de Jager exposes the … Read the whole story
It's the end of 2013 as we know it, so without further ado, here are my sage predictions for what SEM will look like … Read the whole story
Google has linked AdWords to its Trusted Store certification program. The service aims to highlight retailers that continuously provide an excellent shopping experience. Its … Read the whole story
According to author Christopher Booker, there are seven basic plots for stories, and nearly every tale we tell falls into one of those categories. … Read the whole story
With Black Friday almost upon us, projected holiday online shopping in the U.S. is expected to increase 14% this year to nearly $48.1 billion. … Read the whole story
YouTube has more than 1 billion unique user visits monthly, and site visitors view more than 6 billion hours of video. Some 70% of … Read the whole story
A full week before Cyber Monday, a clear picture of the holiday e-shopping season is already taking shape. Researchers are now confident that 2013 … Read the whole story
Creating "desirable" content means appealing to masses on an individual level. It requires brands to step away from being a "me-to player" and stand … Read the whole story
Android and iOS both gained share at the expense of BlackBerry and Windows Phone on Millennial Media's mobile ad network in the third quarter. … Read the whole story
Tim Ash references how the brain filters information to explain the best way to market products and services. He suggests using action words, stimulating … Read the whole story
Integral Ad Science this morning announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation comes less than a … Read the whole story
After the flood of pre-holiday mobile shopping research we've been seeing, some actual mobile activity numbers are starting to come in pointing to some … Read the whole story
U.S. Hispanics are more likely to use digital coupons than the U.S. population in general. Some 84.2% of U.S. Hispanic consumers said they have … Read the whole story
Katie Couric, Global Anchor, has a pretty cool ring to it, though what that job at Yahoo means still seems to be up in … Read the whole story
Handing Apple a decisive victory, a federal judge dismissed a lawsuit accusing the company of failing to live up to the privacy promises it … Read the whole story
Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic … Read the whole story